Abstract—Online stocks trading in the Philippines captures great attention among investors and traders. Several trading firms have established online portals which facilitate online trading. This paper evaluates the use of online trading portals. A developed questionnaire was utilized as an instrument to assess the use of the portals. A total of 62 valid responses are collected and subjected to statistical analyses. The study reveals that portal users are mostly male, young professionals, CitisecOnline (COL) financial clients and have limited experience in online trading. The portals are recognized to be useful, easy to use, beneficial, secured and within the control of users. The five variables namely perceived usefulness, ease of use, risk, benefit and behavioral control show slight to substantial positive correlations to each other. Users encountered minor problems which seldom occur while using the portal.

Index Terms—online trading, technology assessment, stock market, IT usage, problems encountered, Internet trading

Cite: Christopher C. Chua, "Assessment on the Use of Online Trading Portal of Some Investors in the Philippines," Journal of Industrial and Intelligent Information, Vol. 2, No. 3, pp. 222-227, September 2014. doi: 10.12720/jiii.2.3.222-227