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Web Reputation Index for XU030 Quote Companies

Bilal Cankir1, M. Lutfi Arslan2, and Sadi Evren Seker2
1.Department of Business, Kirklareli University, Kirklareli, Turkey
2.Department of Business, Istanbul Medeniyet University, Istanbul, Turkey
Abstract—Aim of this study is researching the web based reputation index of most prestigious companies quoted in the Istanbul stock market, first time. The web reputation is gathered through the 12 different parameters, collected from Google, Facebook, Twitter, Bing, Alexa, etc. All the parameters are normalized by min-max method to achieve a common value range. The parameters, and methodology is explained together with the web based reputation index of 30 companies.

Index Terms—reputation, web-o-metric, data mining, business intelligence

Cite: Bilal Cankir, M. Lutfi Arslan, and Sadi Evren Seker, "Web Reputation Index for XU030 Quote Companies," Journal of Industrial and Intelligent Information, Vol. 3, No. 2, pp. 110-113, June 2015. doi: 10.12720/jiii.3.2.110-113
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